CERTIFICATE PROGRAM:
"Corporate Universities: The Comprehensive Guide to Managing, Evaluating, and Generating Value"

Certificate Program:

Corporate Universities: The Comprehensive Guide to Managing, Evaluating, and Generating Value

• Mark Allen, Ph.D.
  Author of The Corporate University Handbook and The Next Generation of Corporate Universities
  Professor, Pepperdine University, Graziadio School of Business and Management

Global organizations such as Walt Disney, Boeing, Motorola, and McDonald’s are known for using corporate universities to expand individual and organizational capabilities and to create value. And now Corporate U’s are fast becoming the standard at smaller companies as well. A well-planned Corporate University utilizes numerous methods to develop people. And that development is one of the few remaining sources to sustaining your competitive advantage in today’s marketplace. This certificate uses current research and real-world case studies to give you a comprehensive look at how to launch, manage, and evaluate corporate universities to generate the most value for your organization.
 

Session 1: What is a corporate university and what it can do to add value

• Course introduction
• Definition of a corporate university
• The role of training
• Going beyond training
• The 70-20-10 model
• 29 different ways that corporate universities can develop people
• Real-world case studies

Session 2: Next generation corporate university functions and optimizing talent

• The role of the corporate university in talent management
• The talent lifecycle wheel
• Applying the 29 functions to human capital management
• Real-world case studies

Session 3: Creating the mission and launching & governing the corporate university

• The importance of a mission statement
• Crafting the mission statement
• Examples of corporate university mission statements
• The role of the mission statement in evaluation
• Three different models for launching a corporate university
• Governance models
• Different models for funding the corporate university
• Governing boards and advisory boards
• Real-world case studies

Session 4: Evaluation and mission-based metrics

• Why evaluation isn’t as hard as you think
• Why measure?
• Tying evaluation to mission (mission-based metrics)
• What to measure
• What not to measure
• Evaluating programs and evaluating the corporate university as a whole
• Measurement models
• Real-world case studies

After completing this certificate, you will be able to:

• More effectively and efficiently run a corporate university.
• Understand what a corporate university is (and is not.)
• Know numerous ways that you can leverage a corporate university to add value.
• Recognize the differences among learning, knowledge, and wisdom and know the value of each.
• Identify 29 different ways to develop people.
• Relate the functions of a corporate university to the principles of talent management.
• Create a clearly articulated and specific mission statement for your corporate university.
• Select the best method for launching a corporate university.
• Develop a governance model that works best for your corporate university.
• Determine which funding model is best for you.
• Fully understand the rationale behind measurement.
• Select metrics that make sense for you.
• Evaluate the overall success of your corporate university.
• Appreciate the overall value of a corporate university as a single entity while being better equipped to manage the day-to-day functions.
   
  

Those who manage a corporate university, work within a corporate university structure, are charged with starting a corporate university, or are thinking about launching a corporate university. The principles presented in this certificate will be of value to those who currently run a corporate university as well as those who are just beginning.
 

• Group discussions
• Lecturettes
• Activities which apply course concepts to your situation
• Case studies of real-world corporate universities
   

The course is constructed from a combination of information from the presenter’s books: The Corporate University Handbook and The Next Generation of Corporate Universities, as well as the presenter’s extensive experience as an internationally-recognized authority on the topic. Course materials will include PowerPoint slides containing definitions, information, and briefs of the case study examples discussed.
 

There are no prerequisites, other than a desire to learn more about corporate universities and a willingness to share your experiences with others. A background in training and development is be helpful, but is not required.
  

This course is comprised of four (4) live online sessions. Below are the dates of live sessions for the next offering of this program. All sessions start at 11:00 am Eastern Time (New York time). See below for the time of the sessions listed in various time zones.

For times in other cities, visit this link. Live sessions will be recorded for those who wish to go back and review or who must miss a live session.
 

Register for this certificate program now to reserve a virtual seat. See below.

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